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Rough and Rugged was established in 2003 by Takashi Enomoto in Tokyo, Japan.
Earlier, 'Enoshi' under ENO Surfboards, was hand building custom boards and would continue to perfect the art of building surfboards as he expanded into a range of apparel influenced by surf, motorcycle and military culture under his new label Rough and Rugged.
Enoshi is a founding member of the  Tokyo Indians Motorcycle Club alongside the crew behind Neighborhood and WTAPS and the crossover of influence and style can be seen between the labels.
Rough and Rugged is available exclusively to Godspeed outside of Japan.